I start every project by sketching
Every great experience starts with an idea or concept. It's very important for me to get ideas sketched out in order to start to communicate the inital experience I hope to create.
I am an experienced Creative, Digital and User Experience Designer with over twenty four years in creative design. My curiosity and enthusiasm for creative design, user experience and problem solving encourages me to push boundaries. Attention to detail and dedication allows me to create solutions that exceed design briefs and expectations.
Every great experience starts with an idea or concept. It's very important for me to get ideas sketched out in order to start to communicate the inital experience I hope to create.
Working collaboratively with prospective and current users I use research, questioning, persona creation and observation and to get to the heart of the desired goals and objectives.
The best way to present an idea is to add interactivity and create user flows enabling the experience to come to life in its most basic form for the user to test and review.
The final piece of the puzzle is taking all the elements above and turning it into something visually beautiful, enjoyable and attractive to use.
Working for both for large organisations, brands and agencies has allowed me to home my skill set working in the following areas:
Looking into the project to see what can be improved with a goal to exceed the users needs, concerns and expectations.
Working with users and getting to know there pain points, needs and and requiremnts along with writing user personas and mapping out their experience with them.
Creating wireframes and building working prototypes for desktop, web, and mobile products and applications ready for review.
One of my key strengths is being able to take the project to the next level with some beautiful, clean and contemporary design to finish the whole experience.
Working from the ground up to create a consistent and intuitive experience across all devices whatever the size and platform.
Experience of designing for both desktop and cloud based software applications and products.
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To view examples of my design work please visit my Behance portfolio where you will be able to see a variety of projects